Business Model Exporting Manuka Honey in India

Question: Discuss about theBusiness Modelfor Exporting Manuka Honey in India. Answer: Introduction Barrow, Barrow and Brown (2012) cited that business plan is designed to develop a new company or exporting the business of a successful company into a new location. In this regards, it is become very crucial to prepare a details business plan by analyzing the current business structure in existing market for establishing a possibility in success in new market place. Therefore, defining of a proper outline of the undertaken vision for exporting business that followed by operations narrations and strategies are the most important venture to complete the plan. Hence, a details business plan helps in offsetting the cost factor. It is also enable an idea to the owner and manager of the company for achieving success in new market. This report describes the detail business model for exporting the business in India of a selected company namely Manuka Honey. Overall business structure of Manuka Honey is described here including their current market structure and strategy. Process of importing, selling, customer feedback, storage, etc are describes with details through the report. Organizational Background and Structure Background of the Company (Manuka Honey) Manuka Honey is reputed for the best anti-septic, anti-microbal, anti-oxidant, anti-fungal, and anti-bacterial inflammatory action out of most famous and popular honey in New Zealand. In Australia and New Zealand, Manuka Honey is best known as a monofloral honey that is coming from the Manuka tree. In New Zealand and Australia, Manuka Honey is selling as an alternative medicine. In vitro, it has been identified that there are a component in Manuka Honey, which is the anti-bacterial properties. In 1976, the husband and wife Bill and Margate Bennett owned and operated the beekeeping company in New Zealand with the name of SummerGlow Apiaries Ltd. The company is operating with their beekeeping business since 40 years. They have more than 2500 beehives in Waikato region. More recently, the son of Bill and Margret Bennett along with their son in law namely James Jeffey joined the business and focusing on continuation on diversified business including high business growth. According to the Alan Bennett, SummerGlow Apiaries Ltd is specialized in the production of high grade Manuak Honey since past 20 years in New Zealand and Australia. The company sale their product directly to the customers that allows then in maintaining product costs as well. In New Zealand, Manuka Honey is the first company that makes high-grade honey and delivers directly to the people who can get benefits for its unique properties. The license number of the company is 1001 that is showing the dedication and historical involvement with special honey. The key areas of success for Manuka Honey are Provide high grade Manuk Honey to customers along with its unique properties that is anti-bacterial Produce very first to various between the two types of Manuka Honey Direct delivery to the customers Developing and maintaining the good relationship with the customer by serving them according to their needs and keeping the quality of the product. Communicate effectively with the current and new customers by serving high grade Menuka Honey Mission and Vision of Manuka Honey The mission of the company is to provide high grade Manuka Honey with its unique properties of Anti-bacterial to people. The key vision of the Manuka Honey is to see people benefit from their health given properties of genuine high grade UMF Manuka Honey worldwide. Place of Manuka Honey Manuka Honey is currently located as Te Kowhai, which is a small township with 8KM northwest of Hamilton. The beehives of Manuka Honey are located through the Waikato area. The company also owned over 900 acres of steep rugged in the remote inland Taranaki. Organizational Structure of Manuka Honey References Barrow, C., Barrow, P., Brown, R. (2012). The business plan workbook. Kogan Page Publishers.